For Immediate Release

Bruce K. Moore – Named President and General Manager of Highline

June 8, 2021 (Sault Ste Marie, Escanaba, Marquette, and Sandusky MI) — ITC Broadband, a telecommunications industry leader, is announcing Bruce K. Moore as the new President and General Manager of its newly formed company Highline in Michigan.

As the leader of Highline, Moore will be responsible for all aspects of the business including operations, customer care, sales, marketing and new customer service order delivery.

Highline is building a Gigabit Fiber-To-The-Home network that will revolutionize access to the internet for tens of thousands of Michigan residents. Engineering and construction work is well-underway and Highline will begin providing service to customers by the end of this year.

“Highline is committed to bringing the power of reliable, high-speed internet to rural and underserved communities across the State of Michigan, enabling our future customers to thrive with state-of-the-art technology and access to the opportunities that come from fully participating in today’s digital world,” said Moore.

Highline will pay for all the costs of building its all-fiber gigabit network using its own funds plus $189 million awarded to its partner Atlantic Engineering Group as a part of the FCC’s Rural Digital Opportunity Fund.

“ITC has owned and operated broadband networks in rural areas of America for 125 years, and we are thrilled that Bruce will be leading our Highline business in Michigan” said Jerry Elliott, Chief Executive Officer of ITC Broadband.

About Highline

Highline is committed to delivering high-speed internet to rural and underserved homes and businesses. Giving people living in these communities the ability to connect in ways they have always wanted, expected and deserve. Connecting to greater opportunities that come from them fully participating in today’s digital world, improving their ability to thrive in the place they already call home. Highline, backed by the strength of ITC and their 125-year track record of delivering customer value and unwavering dedication, is delivering high-performance fiber to rural communities across America.

About ITC 

ITC, headquartered in West Point, Ga., traces its origins to 1896 and over the last 31 years has a solid track record of creating and growing large and successful telecom and internet companies.

About AEG

Atlantic Engineering Group (AEG) is a pioneer and innovator in broadband network deployments. AEG designs, constructs and manages fiber optic network solutions.

Media Contact

Lea Burns, (603) 785-6804